About Us

Reimagining how India
borrows.

RIRA CAPITAL is the flagship consumer lending brand of RJ Finserv Solutions Private Limited — a digital-first financial services company connecting borrowers with India's top 50+ Banks & NBFCs.

At a glance

  • Founded2025
  • HeadquartersPithampur, MP
  • CINU66190MP2025PTC075899
  • Partners50+ Banks / NBFCs

Our Mission

To make credit accessible, fair, and effortless for every Indian — through a single, transparent digital platform that respects the borrower's time and intelligence.

Our Vision

To become India's most trusted digital financial marketplace — where every loan, credit card, and financial product is a single tap away.

Leadership

The team behind the platform

RJ

Rajesh Jain

Founder & Managing Director

20+ years in banking & financial services. Ex-HDFC, Bajaj Finance.

AS

Anita Sharma

Chief Operating Officer

Operations veteran with deep expertise in loan origination systems.

VM

Vikram Mehta

Head of Credit & Risk

Credit policy architect with 15+ years across NBFCs and banks.

Corporate
RJ Finserv Solutions Pvt Ltd
Team
50+ professionals
Compliance
RBI-aligned partners
Recognition
Rising Fintech 2026